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Top Story
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Eggs in Two Baskets - A
Resellers Guide to Having a Back-Up Plan
When Andrew Carnegie
metaphorically said in his 1903 essay (How to Succeed in
Life), “Put all your eggs into one basket and then watch
that basket...” I am confident that he couldn't have
foreseen
the 2004 Medical Software Industry. No offense to Mr.
Carnegie, but I prefer two baskets.
Your life -- the life of the
independent reseller -- can be a lucrative, but uncertain road.
There are things that remain out of your control that directly
affect your business. There are decisions that your vendor
might make about their business or product, that you can do nothing
about. It is in your best interest to have a back-up plan.
More. |
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Product Spotlight:
ICANotes |
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Recently, I had the
opportunity to sit down and visit with Ira Morganstern, MD,
the president and founder of ICANotes - an EMR
designed specifically for mental health practitioners.
My visit with Dr. Morganstern was both cordial and
insightful. We visited about the industry as a whole,
resellers, the company, and their reseller program. I
found the product to be extremely feature-rich and
easy-to-use, and the staff at ICANotes to be knowledgeable
and easy-to-work with.
More. |
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Quote-of-the-Month |
| "The
U.S. health care industry is responding to reports of very
high fatality numbers caused by medical errors each year.
Institutions are beginning to wake up to the fact that
employing point-of-care IT is one of the ways in which
patient safety can be increased and medical errors reduced."
-- Panni Kanyuk, a senior health care analyst at
Datamonitor (6.30.04) |
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About
InvestMed |
InvestMed
President and Founder, Kevin Burdick, is in his
7th year in the medical software industry.
Mr. Burdick brings a unique perspective to
resellers because of his industry knowledge and
experience.
After
graduating from Brigham Young
University in 1997, Kevin began
working for Medisoft. As the Medisoft Northwest Regional
Sales Manager, he helped hundreds of resellers
by counseling them on developing and growing
their business in the Northwest. After NDCHealth purchased
Medisoft in 2000, Kevin Burdick was promoted to a
mid-level sales manager, managing sales of both Medisoft and
Lytec throughout the mid-west. In
2001, Mr. Burdick left NDCHealth after accepting
a job as Vice-President of Sales for AltaPoint
Data Systems. At AltaPoint he helped
develop their unique reseller program and worked to
expand their reseller coverage nationwide.
Following almost 2 1/2 successful years there
where AltaPoint tripled its installation base
and grew from 30 to 210 resellers nationwide,
Mr. Burdick left to develop and manage InvestMed.
Mr.
Burdick currently works as a medical software
consultant working directly with both resellers
and industry professionals on a variety of
topics including: finding recurring revenue, developing
a focused marketing plan, maintaining good salesmanship,
building a lasting customer base, choosing the
right products, understanding HIPAA, and more...
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Refer a Friend |
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There are currently 812 industry professionals
and medical software resellers who receive the InvestMed eNewsletter
monthly.
Do you know a reseller that
could benefit from this free eNewsletter? Sign-up a friend by going to:
www.investmedllc.com |
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Q&A |
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Q&A |
| Would you like to contribute an article to
the newsletter? Have a 3rd party product you'd like to
promote to other resellers? Do you have a unique topic you'd
like to see more information on? Feel free to forward
any requests to:
articles@investmedllc.com |
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HIPAA Corner |
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HIPAA Security for Medical
VARs
HIPAA Security will become the
law of the land next year on April 20, 2005. This new
regulation mandates that “covered entities” comply with 42
“Implementation Specifications” which include physical,
technical and administrative security measures. While
this makes the business of a medical VAR more complex, it
also creates opportunities for new value-added services
and recurring revenues.
More. |
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Industry News |
| Recent
News that Might Affect Your Business 7.27.04
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Innovative HIPAA Training Wins National Award for Texas
Health Resources
7.22.04
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HealthPartners Clinics Now Paperless
7.20.04 -
Health care's paper trail is costly route
7.19.04 -
Most Wired Lead Nation's Hospitals in Embracing Electronic
Medical Records
7.19.04 -
The Medical Center of Central Georgia Ensures Privacy of
Patient Data with ClearCube PC Blades
7.14.04 -
Survey Shows Organizations Face Internal and External
Barriers in Adapting to New Compliance Environment
7.14.04 -
Connecting for Health Recommends Specific Actions for
Bringing Healthcare into the Information Age
7.08.04 -
A Paperless Health-Care System?
7.02.04 -
Hammer Coming Down for HIPAA Compliance
6.30.04 -
Study: Health Care Providers to Spend More on IT |
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Marketing Tip |
| Putting
on your own local medical seminars will provide you with a
significant opportunity to develop relationships within your
local medical community. To do this, you would hire a
local industry specialist to present a topic and/or create a
presentation on a pertinent industry topic yourself (HIPAA,
Adverse Drug Interaction Problems, etc). If you are
speaking, make sure you choose a topic on which you are
knowledgeable. After finding a hotel or university
class room to hold the seminar, you would then distribute
flyers advertising the seminar to a significant number of
local medical offices. Make sure to have attendees
RSVP, to hold the seminar after normal office hours, and to
serve some light refreshments. Make sure that the
content of the meeting is exceptional - do not simply
make it a sales meeting - and you will come out of the event
with a number of strong prospects. Use a table in the
back to display your products, or if appropriate, use a
portion of the meeting to discuss how your products relate
to the seminar topic. |
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