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Top Story: To Lease or Not to Lease |
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For many resellers leasing and
everything associated with it is a concept as difficult to
comprehend as Shakespeare, "To Lease or Not to Lease?." For others, leasing is already a
natural part of their business. I sat down with four
experienced healthcare leasing
experts in an effort to dissect the leasing industry and discover
how resellers can use leasing to make more money and have more
opportunities for their business.
More. |
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Product Spotlight: NexTrust eStatements |
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As I sat down for lunch with Blake Jensen and Tyler Walton,
I immediately felt relaxed. Here were two experienced
businessmen who were down-to-earth and full of enthusiasm.
The conversation moved from the exceptional food at Cafe
Rio, to the healthcare industry, and then to electronic
statements. I was reminded of the quote by Peter
Drucker, a wealthy corporate consultant who once said,
"Outsource anything that is not your core business.”
More. |
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Quote-of-the-Month |
| "Doctors
need help in adopting these technologies. They need help in
picking the right systems, implementing them, and deriving
value from them. There's a lot more the private sector can
do to identify systems that may be a better bet for
physicians—particularly those in small practices."
-- David J. Brailer, The National Health Information
Technology Coordinator (8.20.04) |
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About
InvestMed |
InvestMed
President and Founder, Kevin Burdick, is in his
7th year in the medical software industry.
Mr. Burdick brings a unique perspective to
resellers because of his industry knowledge and
experience.
After
graduating from Brigham Young
University in 1997, Kevin began
working for Medisoft. As the Medisoft Northwest Regional
Sales Manager, he helped hundreds of resellers
by counseling them on developing and growing
their business in the Northwest. After NDCHealth purchased
Medisoft in 2000, Kevin Burdick was promoted to a
mid-level sales manager, managing sales of both Medisoft and
Lytec throughout the mid-west. In
2001, Mr. Burdick left NDCHealth after accepting
a job as Vice-President of Sales for AltaPoint
Data Systems. At AltaPoint he helped
develop their unique reseller program and worked to
expand their reseller coverage nationwide.
Following almost 2 1/2 successful years there
where AltaPoint tripled its installation base
and grew from 30 to 210 resellers nationwide,
Mr. Burdick left to develop and manage InvestMed.
Mr.
Burdick currently works as a medical software
consultant working directly with both resellers
and industry professionals on a variety of
topics including: finding recurring revenue, developing
a focused marketing plan, maintaining good salesmanship,
building a lasting customer base, choosing the
right products, understanding HIPAA, and more...
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Refer a Friend |
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There are currently 848 industry professionals
and medical software resellers who receive the InvestMed eNewsletter
monthly.
Do you know a reseller that
could benefit from this free eNewsletter? Sign-up a friend by going to:
www.investmedllc.com |
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Q&A |
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Q&A |
| Would you like to contribute an article to
the newsletter? Have a 3rd party product you'd like to
promote to other resellers? Do you have a unique topic you'd
like to see more information on? Feel free to forward
any requests to:
articles@investmedllc.com
Also see
FAQ's. |
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HIPAA Corner |
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The Risk
Analysis
-- Cornerstone of Effective Computer Security
VARs who are tired of HIPAA should grab a Gatorade,
because HIPAA is a marathon, not a sprint. With a compliance
deadline of 4/20/2005, VARs need to prepare for the HIPAA
Security rule. In fact, VARs have always provided
security-related products and services – system backup
tools, firewalls, virus protection, and more.
More. |
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Industry News |
| Recent
News that Might Affect Your Business 8.26.04
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XP Tablet PC Edition 2005 Released
8.26.04 -
South Georgia Hospital gets upgrade in technology
8.26.04 -
Tablet PC looks like laptop but acts like notepad
8.25.04
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Email Privacy Protection Not Available Under Current US Law
8.24.04 -
Feds Get First Privacy Conviction
8.23.04
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Medical Info Close At Hand
8.23.04 -
Medical Records May Go Online
8.23.04 -
Tablet PCs come of age
8.20.04 -
EHRs: The Feds' big push
8.19.04 -
Sprint Deploys Innovative Medical Wireless Solution for
University of California - Davis |
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Marketing Tip |
| An
eNewsletter can be a great way to get information, training,
and marketing materials to your existing client base.
If done properly, this can be a very effective and
inexpensive marketing and
communication tool. Have you created an eNewsletter for
your clients? If not, what are you waiting for?
After gathering your client's e-mail addresses, you can use
your on-line newsletter to talk about new products and new upgrades
to the software. You can include a section of your
newsletter to train on a unique feature found in your software
package or to educate an office on HIPAA guidelines.
Regardless, the regular contact between you and your clients
will be a welcomed reminder of the importance of your relationship.
With any good newsletter, the contents should be atleast 65%
educational and only around 35% marketing. If good
information is not present, no one will want to read your
newsletter and your marketing efforts will be in vain. |
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