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Top Story:
The Birth of a Salesman |
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 Medical software resellers come from so many diverse backgrounds.
Some resellers are programmers or IT experts, while others have a
medical or accounting background. Each of us has somehow found our way
into this industry and the success of our businesses, or any
business for that matter, depends upon
our ability to sell. No amount of technical, medical, or
accounting background will ultimately help our businesses if we lack
the skills necessary to sell our products and services. More. |
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Company Spotlight:
Amerisource Funding |
 As a follow-up to last months leasing article, I sat down
with leasing guru Pat Kistler of Amerisource Funding to pick
his brain on his 20 years leasing experience and to find out
how Amerisource Funding can help medical software resellers.
More. |
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InvestMed
News: Beta Testers Wanted |
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We are about to begin the beta stages of our new InvestMed Patient Kiosk
product. This product is designed to sit inside the
waiting room of a medical office and replace those
patient information forms that you are no doubt
acquainted with. Using the Kiosk Administrator, an
employee can then easily merge the data into the
database of their current Practice Management System.
We will need help testing
and interfacing the product with Medisoft, AltaPoint,
PMX3, NextGen, Millbrook, Practice Partner, Medical Manager,
Lytec, Alteer, and eMDs.
If you are interested in
participating,
please contact us at:
investmedllc@investmedllc.com
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Quote-of-the-Month |
"Many
vendors come to a health care provider and say, 'Look, the
only way that you can get all your systems to work properly
is to buy everything from me.' The only valid way a new
company can get a good product in the market is if that
product can inter-operate with other systems."
--
Robert Seliger, chair of a new Healthcare Information
Management Systems Society, 9.24.04 |
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About
InvestMed |
InvestMed
President and Founder, Kevin Burdick, is in his
7th year in the medical software industry.
Mr. Burdick brings a unique perspective to
resellers because of his industry knowledge and
experience.
After
graduating from Brigham Young
University in 1997, Kevin began
working for Medisoft. As the Medisoft Northwest Regional
Sales Manager, he helped hundreds of resellers
by counseling them on developing and growing
their business in the Northwest. After NDCHealth purchased
Medisoft in 2000, Kevin Burdick was promoted to a
mid-level sales manager, managing sales of both Medisoft and
Lytec throughout the mid-west. In
2001, Mr. Burdick left NDCHealth after accepting
a job as Vice-President of Sales for AltaPoint
Data Systems. At AltaPoint he helped
develop their unique reseller program and worked to
expand their reseller coverage nationwide.
Following almost 2 1/2 successful years there
where AltaPoint tripled its installation base
and grew from 30 to 210 resellers nationwide,
Mr. Burdick left to develop and manage InvestMed.
Mr.
Burdick currently works as a medical software
consultant working directly with both resellers
and industry professionals on a variety of
topics including: finding recurring revenue, developing
a focused marketing plan, maintaining good salesmanship,
building a lasting customer base, choosing the
right products, understanding HIPAA, and more...
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Refer a Friend |
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There are currently 1029 industry professionals
and medical software resellers who receive the InvestMed eNewsletter
monthly.
Do you know a reseller that
could benefit from this free eNewsletter? Sign-up a friend by going to:
www.investmedllc.com |
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Q&A |
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InvestMed
Update: Comparison Survey |
| October
15th, 2004 is the deadline for all surveys to be competed for the
1st Annual InvestMed Software Comparison Matrix.
The November 1st Newsletter will include a breakdown of all
reputable medical software packages on the market.
Additionally, two vendors will receive awards of distinction
for separating themselves from the competition. We already
have completed surveys for Practice Partner, Infinity,
Encite, and SendClaim. If your software is not listed, please
encourage your vendor to complete the survey. NOTE:
Survey's completed by resellers on behalf of their vendor
are generally incomplete and often don't contain enough
information to be included in the comparison study.
Survey Page:
http://www.investmedllc.com/survey.htm |
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HIPAA Corner: Internet
Backups |
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 HIPAA Security mandates not
only the confidentiality, but also the integrity and
availability of data. System backup is a top priority safeguard
for medical practices, and in fact will soon become a HIPAA
requirement. The importance of a robust backup has been
underscored with the recent Florida hurricanes. Businesses as far
north as Pennsylvania have been destroyed by floods – a
painful reminder of the importance of an off-site backup. More. |
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Industry News |
| Recent
News that Might Affect Your Business 9.24.04 -
New HIMSS Interoperability Chair Optimistic
9.23.04 -
Management Changes at WebMD
9.23.04
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Report: Making Electronic Health Records a Reality
9.21.04 -
Paper: Patient ID Big Records Hurdle
9.20.04 -
I.T. Certification Body Picks Goals
9.17.04 -
OMG,
and HL7 Announce Strategic Collaboration on Software
Standards in Healthcare
9.16.04 -
House Cuts I.T. Demonstration Grants
9.16.04 -
Renaissance Health Improves Patient Care with IT
9.13.04 -
Claredi Launches HIPAA Transactions Convergence Project
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Marketing Tip |
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Tradeshows are still one of the best ways to market in the
healthcare industry. Doctors come from all over your
state, or even the country, looking for new technology and
helpful products for their practices. Finding the
right tradeshow is just as important as how you market
during the tradeshow. The wrong tradeshow can easily
cost you more than you might ever gain. For resellers,
I generally recommend tradeshows that have a high
concentration of attendees in your geographic area and have
a cost of around $1 per attendee. Tradeshows also directly
benefit your vendor, providing some face-to-face marketing
and name recognition for their products. If your
vendor doesn't already have a co-op advertising program in
place, I'd take a few minutes to strongly encourage them to
give you a little help at your next tradeshow by providing
either a
booth, some brochures, or by paying a portion of the
participation fees.
To find a tradeshow in your area, you can use the
following websites as resources:
http://www.mediconf.com/
http://www.tradeshowweek.com/ |
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