11.01.04 Volume 1 Edition 5 iMed eNewsletter

The voice for the medical software reseller community.

 Top Story:  2004 Software Comparison Matrix

A special thank you to all of the vendors who participated in this year's 2004 Annual Software Comparison Survey.  In looking at the quantity and quality of information that we've assembled, the 2004 comparison matrix is one of the most complete available in the industry today. More.

 Company Spotlight:  InvestMed, LLC
Over the last 32 years I have gotten to know the man they call Kevin Burdick fairly well.  A unique individual who prides himself in being aggressive and optimistic, he is both a work-a-holic and a play-a-holic.  I sat down with Mr. Burdick over a sandwich and a Diet Pepsi in order to pick his brain.   More.
 InvestMed News:  Beta Testers Wanted
We are about to begin the beta stages of our new InvestMed Patient Kiosk product.  This product is designed to sit inside the waiting room of a medical office and replace those patient information forms that you are no doubt acquainted with.  Using the Kiosk Administrator, an employee can then easily merge the data into the database of their current Practice Management System.
 
We will need help testing and interfacing the product with Medisoft, AltaPoint, MicroMD, NextGen, Millbrook, Practice Partner, Medical Manager, Lytec, Alteer, eMDs, PMX3 and more.

If you are interested in participating, please contact us at:  investmedllc@investmedllc.com

 Quote-of-the-Month
"One of the reasons why there's still high cost in medicine is because... they don't use any information technology. It's... the equivalent of the buggy and horse days, compared to other industries here in America.  We've got to introduce high technology into health care. We're beginning to do it. We're changing the language. We want there to be electronic medical records to cut down on error, as well as reduce cost.  People tell me that when the health-care field is fully integrated with information technology, it'll wring some 20 percent of the cost out of the system."
 
--
President George W. Bush, 10.13.04 Arizona Debate with John Kerry
 About InvestMed

InvestMed President and Founder, Kevin Burdick, is in his 7th year in the medical software industry.  Mr. Burdick brings a unique perspective to resellers because of his industry knowledge and experience. 

After graduating from Brigham Young University in 1997, Kevin began working for Medisoft.  As the Medisoft Northwest Regional Sales Manager, he helped hundreds of resellers by counseling them on developing and growing their business in the Northwest.  After NDCHealth purchased Medisoft in 2000, Kevin Burdick was promoted to a mid-level sales manager, managing sales of both Medisoft and Lytec throughout the mid-west.  In 2001, Mr. Burdick left NDCHealth after accepting a job as Vice-President of Sales for AltaPoint Data Systems.  At AltaPoint he helped develop their unique reseller program and worked to expand their reseller coverage nationwide.  Following almost 2 1/2 successful years there where AltaPoint tripled its installation base and grew from 30 to 210 resellers nationwide, Mr. Burdick left to develop and manage InvestMed.

Mr. Burdick currently works as a medical software consultant working directly with both resellers and industry professionals on a variety of topics including: finding recurring revenue, developing a focused marketing plan, maintaining good salesmanship, building a lasting customer base, choosing the right products, understanding HIPAA, and more...

Kevin BurdickTo contact Kevin Burdick with questions, e-mail:  kburdick@investmedllc.com

Also see FAQ's.

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Q&A
 Dollars & Sense Financial Corner
Are you aware that recent tax law changes were designed to help “push” the economy forward by offering substantial tax savings for businesses that purchase new equipment?  The laws are particularly geared to help America’s small business network. A little bit of knowledge can go a long way towards helping you close more sales during the 4th quarter of 2004.
 
Under IRS Section 179, equipment purchases (including “software only” purchases) can be expensed (deducted from taxable income) if installed by December 31st, 2004.  More.
 HIPAA Corner:  BAAs

New Specifications are mandated effective 4/20/2005!  Compliance Suggestions are Offered.
Most of us have encountered the HIPAA Business Associate Agreements (BAAs) originally required by the Privacy Rule.  You should be aware that with HIPAA Security, the specifications for the agreements have changed, and your clients need to update these agreements by 4/20/2005 to be in compliance.  More.

 Industry News
Recent News that Might Affect Your Business

10.25.04 - Is Lack of Coordination Hurting Health IT?

10.24.04 - Hawaii Offers a Look at Mandatory Healthcare

10.21.04 - Healthcare Summit Shows Information Technology Nears Tipping Point

10.19.04 - NextGen Healthcare Ranked as Top Overall EMR/EHR Vendor in AC Group's 2004 Mid-Year Survey

10.18.04 - Misys Healthcare Systems to Showcase Something for -Almost- Everyone at NAHC 2004

10.14.04 - New System Helps Physicians Choose Electronic Medical Records (EMR) Software

10.14.04 - Government promotes electronic medical records

10.13.04 - 'Leveling playing field' is key to EHR, says healthcare IT czar

10.12.04 - New Health IT Commission Will Advise Congress

10.10.04 - Site Lets Physicians Discuss Electronic Health Record Issues

 Marketing Tip:  The Business Gift
During the year there are a number of excuses, holidays and otherwise, to give business gifts to our clients.  As the old saying goes, "it is better to give than receive."  In the case of the business gift, giving them can help you receive a much better relationship with your clients.

When choosing a business gift, it is important to select a gift that is useful, durable, and functional.  It is also a good idea to take the time to add your logo to the item as well as personalize the gift for the medical office you are giving it to.  Additionally, I generally recommend giving a gift that can be used daily in the practice (i.e. A Nice Pen, Custom Memo Pads, etc). 

Remember that investing a little extra money on a gift for a client can go a long way.  For example, a nice quality metal pen engraved with both the doctor's name the name of your business is a solid reminder of your relationship and the quality of your organization.  On the other hand, a cheap unreliable pen will probably not even be used by the doctor you give it to.  As a rule, it is generally better to buy a few high-quality items, than a mass number of low quality gifts that may send the wrong message to clients.

 

Missed out on the '04 survey.  Get a jump start on next year. If you would like to see the software you represent included in the 2005 comparison study, please send your vendor to:  http://www.investmedllc.com/survey.htm

 

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