|
Top Story:
My New Year's Resolution |
|
 With
the beginning of the New Year each one of us has the opportunity to
reflect on the progress we made in previous years and attempt to
make changes and improvements that will help us to reach higher
standards in both our businesses and in our personal lives.
Below is the list of the three most important things you can do for
your small business to begin 2005:
More. |
|
|
Advertising
Opportunities: Advertise With Us
|
|
Advertise with us! Get your
product or service seen by over 7000 healthcare and
technology industry professionals each month.
More. |
|
|
InvestMed
News: InvestMed Patient Kiosk |
On Wednesday, December 23rd we shipped out first 12
InvestMed Patient Kiosk systems. We now have 15
official resellers and are accepting new resellers daily. Check
www.investmed.com
for more information on the new Patient Kiosk software product and on becoming
a reseller for it. There is no charge to resell
this product. To print and fax your reseller
agreement, simply
click here. |
|
|
Quote-of-the-Month |
|
"[IT vendors should] invest more in R&D to make EHRs more
ergonomic and less intrusive to users. The paradigm of
screen and keyboard needs to be challenged by point and
click, by voice recognition and by smart devices, such as
blood pressure machines and a host of similar products that
talk to computers." --
Jonathan Javitt, chairman of
the health subcommittee of the president's IT Advisory
Committee, 12.07.04 |
|
|
About
InvestMed |
InvestMed
President and Founder, Kevin Burdick, is in his
7th year in the medical software industry.
Mr. Burdick brings a unique perspective to
resellers because of his industry knowledge and
experience.
After
graduating from Brigham Young
University in 1997, Kevin began
working for Medisoft. As the Medisoft Northwest Regional
Sales Manager, he helped hundreds of resellers
by counseling them on developing and growing
their business in the Northwest. After NDCHealth purchased
Medisoft in 2000, Kevin Burdick was promoted to a
mid-level sales manager, managing sales of both Medisoft and
Lytec throughout the mid-west. In
2001, Mr. Burdick left NDCHealth after accepting
a job as Vice-President of Sales for AltaPoint
Data Systems. At AltaPoint he helped
develop their unique reseller program and worked to
expand their reseller coverage nationwide.
Following almost 2 1/2 successful years there
where AltaPoint tripled its installation base
and grew from 30 to 210 resellers nationwide,
Mr. Burdick left to develop and manage InvestMed.
Mr.
Burdick currently works as a medical software
consultant working directly with both resellers
and industry professionals on a variety of
topics including: finding recurring revenue, developing
a focused marketing plan, maintaining good salesmanship,
building a lasting customer base, choosing the
right products, understanding HIPAA, and more...
|
|
|
Refer a Friend |
|
There are currently 2061 industry professionals
and medical software resellers who receive the InvestMed eNewsletter
monthly.
Do you know a reseller or industry
professional that could benefit from this
free eNewsletter? Spread the word by signing-up a
friend or associate
at:
www.investmedllc.com |
|
|
|
|
|
HIPAA
Corner: HIPAA Security? |
 Physicians, hurting from huge malpractice
insurance increases, are looking for every opportunity to trim
costs. Is there a need to invest scarce dollars in improved
computer security? VARs can help physicians by educating them on
the increasing dangers of the connected world. The troubling
statistics below will show that just because nothing bad happened to
them in the past few years doesn’t mean that trouble won’t arise in
the near future.
More. |
|
|
Dollars & Sense
Financial Corner |
|
 Potential
clients get excited when they listen to a knowledgeable reseller talk about
their proposed computer solution.
Resellers convey how easy it will be to manage and process the
client’s huge amount of paperwork by employing the latest
technology. Clients picture EHRs that literally flow through
their office with ease. Of course, resellers want the sale and get excited too. There’s always a
thrill in proposing a system solution. Often, that new customer
will become a long-term client.
More. |
|
|
Industry News |
| Recent
News that Might Affect Your Business 12.30.04
-
Bar Code-Reading BlackBerrys Could Aid Health IT
12.30.04 -
Getting Up to Code: Medical
12.09.04 -
At Last, a Guidebook for Choosing Electronic Health Records
12.08.04 -
Congress Chops $50 Million For E-Health-Care Funding
12.07.04 -
Electronic health records spread
12.07.04 -
Government's Health IT Rhetoric Comes Up Short on Cash
|
|
|
Marketing Tip:
The Marketing Plan |
With the new year
upon us, developing a
strategic business and marketing plan for 2005 is an essential part
of maintaining a successful business Not only will
this plan help you visualize a path to success, but it
will also give you structure in achieving your company and
personal goals. As the saying goes, "A failure to
plan is planning to fail."
A good business and marketing plan
generally can be broken down into the following sections --
Business Summary: This summary will
outline your entire business strategy from beginning to end.
What is your company's focus? What is your mission
statement?
Objectives:
The objectives section of your business plan should include
a company product/services description as well as the goals
you have for your business in 2005. Don't be afraid to
set specific goals.
Identify Your Target Market:
Discover who your selling to and what their specific needs
are. What are the unique problems that your product
provides solutions for?
Identify Your Competitors:
Who are your main competitors in your market? What
do their products have that yours doesn't have? What
sets your product apart from the competition? How do
they advertise? How are they priced?
Advertising Plan: How much will you
budget for advertising? How will you reach your target
market? What publications will you utilize?
How will you take advantage of internet marketing? How
will you drive traffic to your site? |
|
