02.01.05 Volume 2 Edition 2 iMed eNewsletter

The voice for the medical software reseller community.

 Top Story:  Viva Las Vegas - A Reseller's Story

Las Vegas - home of  the Las Vegas Strip, the Chippendales Dancers, Wayne Newton, the Blue Man Group, the Rio Buffet, and the 10 minute marriage was also home to this year's 2005 NDCHealth Annual Reseller Event.  I've attended this event several times (back when I was a Medisoft and NDCHealth employee), however this event gave me a number of new perspectives into the lives of medical software resellers as I mingled with NDCMedisoft and NDCLytec VARs, Software Vendors, NDCHealth Employees, and other Industry Professionals.  More.

Advertising Opportunities:  Advertise With Us 
Advertise with us!  Get your product or service seen by over 7000 healthcare and technology industry professionals each month.  More.
 InvestMed News:  InvestMed Patient Kiosk
On Wednesday, December 23rd we shipped out first 12 InvestMed Patient Kiosk systems.  We now have 15 official resellers and are accepting new resellers daily.  Check www.investmed.com for more information on the new Patient Kiosk software product and on becoming a reseller for it.  There is no charge to resell this product.  To print and fax your reseller agreement, simply click here.
 Quote-of-the-Month
"I know that some people think of Microsoft as the evil empire. Well, I want you to know that Bill Gates has spent a lot of his own time and money to rid the world of these people."  -- Conan O'Brien, 01.05.2005, Microsoft Corporation
2005 International Consumer Electronics Show
 About InvestMed

InvestMed President and Founder, Kevin Burdick, is in his 7th year in the medical software industry.  Mr. Burdick brings a unique perspective to resellers because of his industry knowledge and experience. 

After graduating from Brigham Young University in 1997, Kevin began working for Medisoft.  As the Medisoft Northwest Regional Sales Manager, he helped hundreds of resellers by counseling them on developing and growing their business in the Northwest.  After NDCHealth purchased Medisoft in 2000, Kevin Burdick was promoted to a mid-level sales manager, managing sales of both Medisoft and Lytec throughout the mid-west.  In 2001, Mr. Burdick left NDCHealth after accepting a job as Vice-President of Sales for AltaPoint Data Systems.  At AltaPoint he helped develop their unique reseller program and worked to expand their reseller coverage nationwide.  Following almost 2 1/2 successful years there where AltaPoint tripled its installation base and grew from 30 to 210 resellers nationwide, Mr. Burdick left to develop and manage InvestMed.

Mr. Burdick currently works as a medical software consultant working directly with both resellers and industry professionals on a variety of topics including: finding recurring revenue, developing a focused marketing plan, maintaining good salesmanship, building a lasting customer base, choosing the right products, understanding HIPAA, and more...

Kevin BurdickTo contact Kevin Burdick with questions, e-mail:  kburdick@investmedllc.com

Also see FAQ's.

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Do you know a reseller or industry professional that could benefit from this free eNewsletter?  Spread the word by signing-up a friend or associate at:  www.investmedllc.com

 
 
 HIPAA Corner:  HIPAA Transactions
The promise of HIPAA was to dramatically expand electronic services and improved productivity for hospitals, physician offices, and payers.  Please recall that the initial reason for HIPAA was expanded electronic transactions – Privacy and Security were “add-ons”. More.
Dollars & Sense Financial Corner

Have You Considered an
Accounts Receivable Financing Program for Your Business?
  Managing a small business is not easy. Resellers that own and manage their own small business are well advised to keep up with the latest financial products that could help them manage more efficiently and more cost effectively. The financial decisions you make in money management will greatly affect the ultimate success of your business.
More.

 Industry News
Recent News that Might Affect Your Business

01.31.05 - Microsoft tries to nudge Tablet PCs into the mainstream

01.29.05 - Bush Brings Back Health Care IT

01.28.05 - Forté, BlueCross issue health fact card

01.27.05 - Physicians' Use of EHRs Doubles But Remains Small

01.24.05 - Health IT Infrastructure Could Net Big Savings

01.23.05 - Taking The Script Out Of Prescription

01.19.05 - Groups Endorse National Network Plan

01.15.05 - Medical office has no need for paper

01.13.05 - NDCHealth on the Block?

01.13.05 - Microsoft's Longhorn may blend Tablet PC, Media Center

01.06.05 - Large NDCHealth shareholder calls for CEO to be fired

 Marketing Tip:  Value Propositions
    A value proposition is a concise statement of the specific benefits a medical office receives from using your products and/or services. The important part of creating a value proposition is being extremely specific.  The following statements are examples of good value propositions:

Increased revenue
Decreased costs
Improved office efficiency
Shrink your accounts receivables
Faster collections turn-around
Decreased employee turnover
Improved patient retention levels

Another way of communicating your value proposition is to include documented success stories from other customers or simple testimonials.  Remember in your marketing efforts to do more than simply describe your product, let them know your specific value proposition so that your customers will understand why they should buy your products and services.

 

Missed out on the '04 survey?  Get a jump start on next year. If you would like to see the software you represent included in the 2005 comparison study, please send your vendor to:  http://www.investmedllc.com/survey.htm

 

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