InvestMed: The voice for the medical software reseller community.

Top Story: The Benefits of Web-Based

In the mid-90's we witnessed the beginning of a shift from DOS-based medical systems to windows-based systems. As Windows 3.1 and then Windows 95 were released, offices and resellers slowly began accepting that this new operating system was not going away and that it needed to be embraced. Can you imagine where your business would be if you refused to accept that shift and you were still selling a DOS-based practice management system? More.

Product Spotlight: AdvancedMD

You may have heard some industry experts recommend moving to Web-based medical office software for lower cost, better reliability, and increased profitability. The reason experts predict this evolution to the Internet is because it is a much better value. An individual user is able to get better service, a higher quality product with greater accessibility at a lower cost than if the person was to get a traditional client/server system. More.

Quote-of-the-Day

“AdvancedMD has made our billing office much more efficient in working with multiple clinics, and it's been really easy to use and maintain. Our doctors love it too, because they can schedule and manage patients in their office, all connected to us over the Internet. It's a lot less hassle than our old software and VPNs.”
-- Mary Huffine, InHealth Systems

About InvestMed

Kevin Burdick InvestMed is an independent company privately owned by Kevin Burdick. To contact Mr. Burdick with questions, e-mail: kburdick@investmedllc.com

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Letter from the President: Jim Pack

Open letter from the Desk of Jim Pack, President & CEO of AdvancedMD Software, Inc. The market is in motion. For many years, medical practice management software has been a somewhat stagnant industry. Sure, offices have grown or split, upgraded from Unix or DOS based systems, but for the most part it has been pretty stale. More.

Sales Corner with Viggo Madsen

Conceptual Selling - from a $99.00 Blazer to an $800 Wardrobe.

A couple of months ago I was looking for a blue blazer to wear to a special event in which I was invited to speak. I decided to go to Men’s Warehouse to purchase just a blue blazer. I met a young sales person named Lance. He welcomed me to the store and asked what brought me in. More.

Industry News

Recent News that Might Affect Your Business

02.10.05 - Teaching a less obvious medical skill -- Ethical decision-making

02.02.05 - LabCorp and Medicity to offer secure web-based computer portals

Marketing Tip: Marketing "Quality"

In trying to attract clients that want to purchase your system as an investment, as opposed to an office expense, you will want to design your marketing materials to be centered around value and around the features and solutions you'll be providing an office. You may also go further and show them all of the money they will save by purchasing your system. I would not include pricing information on your brochure -- pricing is the last thing you will want to show them after they have seen that your solution meets all of their needs. Why market this way? If you are like me, you are tired of dealing with clients that are not willing to pay for quality. In order to attract clients that see your services as a valuable investment, it starts by designing a marketing campaign that focuses on reaching them.