Gary Gorsline, the man behind X-Link, is someone that I have considered a personal friend for nearly 7 years. He is enigmatic, undaunted, and a brilliant businessman. He is someone that is undeterred by trial or pressure and is definitely a guy you want in your corner. I sat down with Gary, via the web, and asked him a few questions about X-Link and Easy Business Software. I think you'll be reasonably impressed with the answers he gave.

Excerpts from an interview with President & CEO of Easy Business Software, Gary Gorsline.

KB: Gary, thank you for sitting down and spending some time with me. I see you’ve recently been awarded with the “Technology Industry of the Year” award. Tell me, how does one win that award?

GG: Well Kevin, I must say it was a great honor for us. To answer your question, I’ve been involved in the healthcare industry now for nearly 25 years and for the last several years I’ve been a consultant to the Governor’s Special Task Force on Healthcare Issues. These coveted awards are given to companies that show leadership in business, growth, expansion and corporate citizenship. I’m very proud of our staff and their work, which has allowed us to attain this special recognition.

KB: Wow, that's great Gary.  X-Link seems to be making quite an impact in the industry, so what exactly is X-Link?

GG: X-Link is a product that helps physicians share common patient and clinical data between disparate clinical and practice management software systems that are in the market today.

KB: One of the things I've been confused about - Is it compatible with all software systems and data service providers?

GG: Not quite. X-Link is compatible with over 130 different software systems and service providers as of now however; Easy Business Software is constantly in the process of developing even more integrations.

KB: So I take it X-Link requires a heavy technical background to use and operate - What about a sales guy like me with little technical experience?

GG: That’s the beauty of it, Kevin. X-Link is behind-the-scenes software the user never directly accesses. X-Link simply runs in the background and the benefit is enormous. X-Link saves the practice from wasted time and errors created from re-keying patient data into other clinical PC systems. Your practice is able to run much more efficiently, thus saving time and money.

KB: Okay, so if a client has questions or concerns about X-Link, what would they do?

GG: We have over 100 trained VARS nationwide and an excellent technical support team here at Easy Business Software. This is not only for our X-Link product (which requires little to no support as well as most of the software systems and solutions in the industry that X-Link connects.

KB: Being first is sometimes difficult.  How has X-Link fared against the other products like “the Johnny come lately” competitors in the industry?

GG: As a matter of fact, X-Link is doing quite well. It has essentially become the industry gold standard for integration providing interfacing for over two-thirds of the practice management systems used in the small practice market! And as a result, we at Easy Business Software had to expand our offices to accommodate the growth of our X-Link product.

KB: That's fantastic! Let me ask you then, why do you believe X-Link is becoming the industry norm for so many physician offices?

GG: I believe most physicians enjoy the power of choice that X-Link provides them. X-Link allows physician offices to choose from a vast array of different software providers/systems, thus not limiting them to using exclusively only one vendor. This allows many offices to integrate today’s top software applications from the many different vendors when addressing their many different task-specific office needs.

KB: That makes sense, this way you can get the best software systems available and still have a way to link them all together.

GG: Exactly, Kevin. And I also believe that many of our clients use our software because it is compliant with the past laws and regulations of HIPAA as well as the new guidelines.

KB: X-Link seems to definitely be making physician’s offices much more efficient as well as government compliant, Gary. I’m sure it will continue grow as more and more clinical systems are created or become electronic. Thanks for spending a little time with me today.
 

-- Kevin Burdick, InvestMed, LLC